Learn how to make the text used in the logo from the potato-chips, Cheetos. This very "cheesy" tutorial will teach you in less then 2 minutes how to do so!
Cheetos Text
Can you smell the cheese? Can you..? Cause I can't!
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Step 1 On a new layer, create some cool lookin' black text;

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Step 2 With the text-selection still on click this button to activate a shape in which the text should be moven;

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Step 3 Then add a yellow color-overlay;

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Step 4 Duplicate the layer by pressing CTRL+J and place the bottom layer a bit below the other and change the color to orange;

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Step 5 Add a thick black stroke;

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Step 6 And add a white stroke.
You can do this by selecting the text and place a layer behind the text and fill it with white. Then give that a white stroke that reaches far beyond the black ;)

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Step 7 Then add this layer-style to the yellow text;

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Step 8 And finally you got some nice cheese-scented Cheetos-text!
